TAG Anti-Fraud Working Group

TAG Anti-Fraud Working Group

Mission

The rapid and continued growth of the digital advertising ecosystem has allowed unscrupulous actors to take advantage of parties at all points along the chain to profit from fraudulent traffic, which only serves to dilute trust and harm the health of the landscape.

The mission of the Anti-Fraud Working Group is to contribute to the healthiest possible ecosystem by improving trust, transparency, and accountability among all parties involved by developing the tools, standards, and technologies that enable the elimination of fraud.

 

Leadership


Scott Spencer, Google, Chair
Brendan Riordan-Butterworth, IAB Tech Lab, Primary Liaison
Rachel Nyswander Thomas, TAG Primary Liaison

Participants


Matt Ahrens, Yahoo
John Alleva, NBCUniversal
Ron Amram, Heineken USA
Perry Arnold, Visible Measures
Ashley Ashford, Telemetry
James Avery, Adzerk
Markus Bäckström, Thirdpresence
Nirmala Bahall, Dell Inc.
Amin Bandeali, Pixalate
Tal Baron, DataXu
Jeff Barry, Sovrn
Amy Bartle, La Quinta
Jackson Bazley, Ernst & Young
Kirstie Beard, BrightRoll
Michelle Beelher, Sovrn
Ravi Bhatt, Yahoo
Per Bjorke, Google
William Bock, Epsilon
Jeremy Borakove, Conversant Media
Aleksey Borisov, MGID
James Boschen, ND&P Advertising
Eric Bozinny, YuMe
Aaron Cahn, comScore
Ryan Calkins, MONSTER
Mark Clowes, AIG
Brian Conant, comScore
Ian Connett, Collective
Chuck Correll, Equinix
Pavel Cuchriajev, Adform
Mark Davenport, The Trade Desk
Ted Dhanik, engage:BDR
Bejamin Dick, IAB
Aaron Doades, DoubleVerify
David Dobbins, Boehringer Ingelheim
William Doherty, Index Exchange
Bill Duggan, ANA
Edgaras Dunajevas, Adform
Rich Ehrmann, Bayer
Kumar Ethamukkala, Integral Ad Science
Nick Frizzell, SpotX
Marc Goldberg, Trust Metrics
Sydney Goldman, engage:BDR
Larry Goldstein, comScore
Kim Gonzales, BrightRoll
Andrew Gordon, Videology
Matt Green, World Federation of Advertisers
Thomas Grey, PubMatic
Steve Guenther, Alliance for Audited Media (AAM)
Ivan Guzenko, SmartyAds
Byrn Haffey, DoubleVerify
Scott Hagedorn, Annalect
Nathan Hagen, Admiral
David Hahn, Integral Ad Science
Adam Hardy, Facebook
Sudhi Herle, Rhythm NewMedia
Jeffrey Holecko, Kimberly-Clark Corporation
Brian Hopkins, Facebook
Sandeep Injarapu, InMobi
George Ivie, Media Rating Council
Saif Jafri, Yahoo
Vegard Johnsen, Google
Amit Joshi, Forensiq
Ash Kalb, White Ops
Jesse Keller, MediaRadar
Landin King, Videology
Jim Kiszka, Kellogg Company
Walter Knapp, Sovrn
Danielle Koffler, Sovrn
Michael Krauss, Integral Ad Science
Brian Kroski, American Media, Inc.
Nicole Kuntz, White Ops
Anssi Lindqvist, Thirdpresence
Nate Leaf, comScore
Aaron Ledwith, DataXu
Eddie Lee, 495 Communications
Ari Levenfeld, Rocket Fuel
Alice Lincoln, MediaMath
Greg Loeffelholz, OwnerIQ
Alexander Loeffler, Amobee
Ajay Luke, Adisiduous Media
Louis-David Mangin, ClarityAd
Bennet Manuel, Yahoo
Abraham Martinez, StickyADS.tv
Matt McLaughlin, DoubleVerify
Todd Miller, RhythmOne
Michael Misiewicz, AppNexus
Lisa Mollura, 33Across
Eric Monian, Amobee
Dan Mosher, Yahoo
Richard Murphy, BPA Worldwide
Alex Myers, SpotX
Andreas Naumann, Adjust
Victor Ortiz, DashBid
Andrew Pancer, Dstillery
John Picciano, Collective
Tom Phillips, Dstillery
Keith Pieper, InterMundo Media
Ron Pinell, Media Rating Council
Steve Pinto, LiveRail
Shushma Ramachandra, InMobi
Karthik Ramnath, AudienceScience
Sudha Reddy, DataXu
Orchid Richardson, 33Across
Arthur Rivera, AOL Platforms
Lauren Rodas, MediaVest
Steve Rosenblum, IAB Canada
Albert Roux, Microsoft Advertising
Daniel Ruby, Swoop
Angie Ruggiero, SpotX
Nick Sabatino, RhythmOne
Quinn Sanders, Videology
Amber Schmidt, engage:BDR
David Sendroff, Forensiq
Jason Shaw, Integral Ad Science
Alex Shellhammer, Google
Benu Shroff, Turn Inc.
Simeon Simeonov, Swoop
Tim Sleath, Exponential
Scott Spencer, Google
Steve Sullivan, Index Exchange
George Tarnopolsky, Merkle
Brian Theisen, Turn Inc.
Jaynth Thiagarajan, MediaMath
Michael Tiffany, White Ops
Andraž Tori, Zemanta
Bill Tucker, 4A’s
Timur Yarnall, comScore
Jessica Zhu, AudienceScience

Member Companies


33Across
495 Communications
4A’s
Adform
Adjust
Admiral
Adsiduous Media
AIG
Airpush
Alliance for Audited Media (AAM)
American Media, Inc.
Amobee
Annalect
AOL Platforms
AppNexus
Association of National Advertisers (ANA)
AudienceScience
Bayer
Boehringer Ingelheim
BPA Worldwide
BrightRoll
ClarityAd
Collective
comScore
Conversant Media
DashBid
DataXu
Dell Inc.
DoubleVerify
Dstillery
engage:BDR
Epsilon
Equinix
Ernst & Young
Exponential
Facebook
Forensiq
GeoEdge
Google
Heineken USA
IAB
IAB Canada
Index Exchange
InMobi
Integral Ad Science
InterMundo Media
Kellogg Company
Kimberly-Clark Corporation
La Quinta
LiveRail
Local Corporation
MediaRadar
MediaVest
Media Rating Council
MediaMath
Merkle
MGID
Microsoft Advertising
Monster
NBCUniversal
NDP Advertising
OwnerIQ
Pandora
Pixalate
Pubmatic
Quantcast
RadiumOne
RhythmOne
Rocket Fuel
SmartyAds
sovrn
SpotX
Swoop
StickyADS.tv
Telemetry
Thirdpresence
Turn Inc.
Videology
Visible Measures
White Ops
World Federation of Advertisers
Yahoo
YuMe
Zemanta

 

Current Work

TAG’s Anti-Fraud Working Group develops and enhances standards, protocols and technologies to help those in the digital supply chain identify and avoid fraudulent activity while supporting reputable companies not associated with fraud. These standards and compliance tools are codified in the TAG Certified Against Fraud Program, which is voluntary and represents the ongoing process of defining and maintaining guidelines for effectively combating fraudulent non-human traffic in the digital advertising supply chain.  In order to guide companies in fighting fraud effectively, the TAG Anti-Fraud Working Group developed Certified Against Fraud Guidelines, as well as a suite of anti-fraud tools to aid in compliance with those guidelines. Companies that are shown to abide by the “Certified Against Fraud” Guidelines receive the “Certified Against Fraud” Seal and can use the seal to publicly communicate their commitment to combatting fraudulent non-human traffic in the digital advertising supply chain.

Meeting Schedule

To view the Anti-Fraud Working Group’s meeting schedule, click here.

Resources

To Join

To join TAG’s Anti-Fraud Working Group, please review the TAG Intellectual Property Rights and Anti-Trust Policies and sign the Acknowledgment form before sending it via email info@tagtoday.net. You will receive an email confirming your participation.