TAG Anti-Fraud Working Group

TAG Anti-Fraud Working Group

Mission

The rapid and continued growth of the digital advertising ecosystem has allowed unscrupulous actors to take advantage of parties at all points along the chain to profit from fraudulent traffic, which only serves to dilute trust and harm the health of the landscape.

The mission of the Anti-Fraud Working Group is to contribute to the healthiest possible ecosystem by improving trust, transparency, and accountability among all parties involved by developing the tools, standards, and technologies that enable the elimination of fraud.

 

Leadership


Scott Spencer, Google, Chair
Ilham Elkatani, IAB Tech Lab, Primary Liaison
Rachel Nyswander Thomas, TAG Primary Liaison

Participants


Matt Ahrens, Yahoo
Mohammad Al-Abdullah, RhythmOne
John Alleva, NBCUniversal
Ron Amram, Heineken USA
Jonathan Arena, Forensiq
Perry Arnold, Visible Measures
Andrew Arnold, The Trade Desk
James Avery, Adzerk
Markus Bäckström, Thirdpresence
Karthik Balakrishnan, DoubleVerify
Amin Bandeali, Pixalate
Tal Baron, DataXu
Jeff Barry, Sovrn
Amy Bartle, La Quinta
Jackson Bazley, Ernst & Young
Kirstie Beard, BrightRoll
Michelle Beelher, Sovrn
Per Bjorke, Google
Jeremy Borakove, Conversant Media
James Boschen, ND&P Advertising
David Buonasera, YellowHammer Media Group
Aaron Cahn, comScore
Mark Clowes, AIG
Kate Clugston, Integral Ad Science
Jack Cohen-Martin, IAS
Brian Conant, comScore
Ian Connett, Collective
Nicole Cosby, Publicis Media
Mark Davenport, The Trade Desk
Jennifer Derke, IAB
Benjamin Dick, IAB
Val Dietl-Baron, IAB
Nancy Dixon, Dealer.com
Aaron Doades, DoubleVerify
William Doherty, Index Exchange
Nadav Dray, Anyclip
Nick Frizzell, SpotX
Marc Goldberg, Trust Metrics
Larry Goldstein, comScore
Andrew Gordon, Videology
Matt Green, World Federation of Advertisers
Steve Guenther, Alliance for Audited Media (AAM)
Ivan Guzenko, SmartyAds
Alexander Haardt, Sociomantic
Byrn Haffey, DoubleVerify
Scott Hagedorn, Annalect
Nathan Hagen, Admiral
David Hahn, Integral Ad Science
Michael Hahn, Lowenstein Sandler LLP
Adam Hardy, Facebook
Jeffrey Holecko, Kimberly-Clark Corporation
Brian Hopkins, Facebook
Vainius Indilas, Adform
Jeremy Irwin, Dealer.com
George Ivie, Media Rating Council
Saif Jafri, Yahoo
Vegard Johnsen, Google
Amit Joshi, Forensiq
Ash Kalb, White Ops
Landin King, Videology
Eric Kirtcheff, Essence
Jim Kiszka, Kellogg Company
Walter Knapp, Sovrn
Danielle Koffler, Sovrn
Michael Krauss, Integral Ad Science
Alan Krumholz, Integral Ad Science
Nicole Kuntz, White Ops
Anssi Lindqvist, Thirdpresence
Nate Leaf, comScore
Aaron Ledwith, DataXu
Eddie Lee, 495 Communications
Ari Levenfeld, Rocket Fuel
Baekjun Lim, adMarketplace
Alice Lincoln, MediaMath
Greg Loeffelholz, OwnerIQ
Alexander Loeffler, Amobee
Bret Lowery, Dealer.com
Bennet Manuel, Yahoo
Jodi McDermott, comScore
Matt McLaughlin, DoubleVerify
Pete Miles, Shazam
Todd Miller, RhythmOne
Michael Misiewicz, AppNexus
Lisa Mollura, 33Across
Eric Monian, Amobee
Dan Mosher, Yahoo
Richard Murphy, BPA Worldwide
Alex Myers, SpotX
Andreas Naumann, Adjust
Daniel Neubauer, Sociomantic
Andrew Pancer, Dstillery
John Picciano, Collective
Tom Phillips, Dstillery
Matther Phillippo, Dealer.com
Ron Pinell, Media Rating Council
James Pinho, Moat
Steve Pinto, LiveRail
Nicholas Primola, ANA
Karthik Ramnath, AudienceScience
Callie Reynolds, Moat
Orchid Richardson, 33Across
Arthur Rivera, AOL Platforms
Lauren Rodas, MediaVest
Steve Rosenblum, IAB Canada
Albert Roux, Microsoft Advertising
Daniel Ruby, Swoop
Angie Ruggiero, SpotX
Martynas Savickas, Adform
Grazvydas Semetulskis, Adform
David Sendroff, Forensiq
Alex Shellhammer, Google
Simeon Simeonov, Swoop
Scott Spencer, Google
Steve Sullivan, Index Exchange
George Tarnopolsky, Merkle
Greg Taylor, Alliance for Audited Media (AAM)
Brian Theisen, Turn Inc.
Jaynth Thiagarajan, MediaMath
Michael Tiffany, White Ops
Andraž Tori, Zemanta
Chris Tsoufakis, Moat
Bill Tucker, 4A’s
Timur Yarnall, comScore
Mike Yudin, adMarketplace
Fadi Zahran, Criteo
Victor Zhang, Moat
Jessica Zhu, AudienceScience

Member Companies


33Across
495 Communications
4A’s
Adform
Adjust
Admiral
adMarketplace
Adzerk
AIG
Airpush
Alliance for Audited Media (AAM)
Amobee
Annalect
Anyclip
AOL Platforms
AppNexus
Association of National Advertisers (ANA)
AudienceScience
BPA Worldwide
BrightRoll
Collective
comScore
Conversant Media
Criteo
DataXu
Dealer.com
Dell Inc.
DoubleVerify
Dstillery
Ernst & Young
Essence
Facebook
Forensiq
GeoEdge
Google
Heineken USA
IAB
IAB Canada
Index Exchange
Integral Ad Science
Kellogg Company
Kimberly-Clark Corporation
La Quinta
LiveRail
Lowenstein Sandler LLP
MediaVest
Media Rating Council
MediaMath
Merkle
Microsoft Advertising
Moat
NBCUniversal
NDP Advertising
OwnerIQ
Pandora
Publicis Media
Pixalate
Quantcast
RadiumOne
RhythmOne
Rocket Fuel
Shazam
SmartyAds
Sociomantic
Sovrn
SpotX
Swoop
The Trader Desk
Thirdpresence
Turn Inc.
Videology
Visible Measures
White Ops
World Federation of Advertisers
Yahoo
YellowHammer Media Group
Zemanta

 

Current Work

TAG’s Anti-Fraud Working Group develops and enhances standards, protocols and technologies to help those in the digital supply chain identify and avoid fraudulent activity while supporting reputable companies not associated with fraud. These standards and compliance tools are codified in the TAG Certified Against Fraud Program, which is voluntary and represents the ongoing process of defining and maintaining guidelines for effectively combating fraudulent non-human traffic in the digital advertising supply chain.  In order to guide companies in fighting fraud effectively, the TAG Anti-Fraud Working Group developed Certified Against Fraud Guidelines, as well as a suite of anti-fraud tools to aid in compliance with those guidelines. Companies that are shown to abide by the “Certified Against Fraud” Guidelines receive the “Certified Against Fraud” Seal and can use the seal to publicly communicate their commitment to combatting fraudulent non-human traffic in the digital advertising supply chain.

Meeting Schedule

To view the Anti-Fraud Working Group’s meeting schedule, click here.

Resources

To Join

To join TAG’s Anti-Fraud Working Group, please review the TAG Intellectual Property Rights and Anti-Trust Policies and sign the Acknowledgment form before sending it via email info@tagtoday.net. You will receive an email confirming your participation.