TAG ANNOUNCES 2025 CERTIFICATIONS FOR COMPANIES ADOPTING BEST PRACTICES FOR FRAUD, BRAND SAFETY, MALWARE, TRANSPARENCY

Record 326 TAG Seals Awarded Across TAG’s Programs; New Record of 34 Companies Achieve “TAG Platinum” Status With Three or More Seals

WASHINGTON, DC – March 6, 2025 – TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today announced the companies receiving 2025 Certification Seals for adopting industry best practices around fraud, brand safety, malvertising, and transparency. TAG awarded a record 326 Certification Seals in 2025, up from the 321 Seals awarded in the prior year. Additionally, a record 34 companies reached TAG Platinum status by achieving three or more Certification Seals, up from 32 companies in the prior year. 

"TAG’s Certification Seal programs are the foundation of our industry’s success in reducing ad fraud, strengthening brand safety, fighting malware, and improving transparency,” said Mike Zaneis, CEO of TAG. “This year we increased both the breadth and depth of TAG’s seal programs, with more seals awarded than ever before and a record number of companies achieving TAG Platinum status. Our continued progress in addressing our industry’s most difficult challenges highlights the effectiveness of proven self-regulatory programs, and we look forward to raising the bar even higher over the coming year.”

This year, 207 TAG Certified Companies earned a total of 326 Certification Seals across TAG’s four seal programs: Certified Against Fraud, Certified Against Malvertising, Brand Safety Certified, and Certified for Transparency. TAG’s Certified Against Malvertising program saw particularly significant growth with a 31% increase in seals awarded, from 35 to 46 seals.

“TAG Certified companies represent a cross-section of the most important players in the digital advertising industry -- from the world’s largest agencies, advertisers, and platforms to adtech startups that are driving the next wave of innovation,” said Todd Miller, VP Policy and Compliance at TAG. “The magic of TAG comes from the cross-industry adoption and collaboration of industry best practices across players of all sizes and roles to protect the supply chain from the common threats we face.” 

Among the companies that achieved TAG Certification Seals for 2025 are:

More information regarding certified companies is available by searching company name or each company’s unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

Additional information about TAG’s programs and the application process for TAG Registration and TAG’s seal programs are available at www.tagtoday.net.  

About TAG

TAG is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG's seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and enabling transparency. TAG's international member companies include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.