Will Leverage Extensive Self-Regulatory Experience to Oversee Launch of ANA-4A’s-IAB Compliance Organization to Combat Ad...
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New Collaborative Initiative To Build a Trustworthy Supply Chain, Encouraging Marketers and Media Buyers To Further Invest...
‘Anti-Fraud Principles’ to Reduce the Monetization of Bad Traffic, While New Anti-Malware Working Group Identifies &...
Specific Strategies Recommended for Buyers, Publishers and Networks To Identify False Traffic and Mitigate Its Adverse...