First-of-Its-Kind Analysis Quantifies Effectiveness of TAG Programs and Impact in Strengthening Digital Ad Supply Chain
Report provides a unified measurement framework to the programmatic advertising industry Study finds 7.9pp improvement of ad...
TAG Annual US Fraud Report Shows Continued Low Fraud, Reinforces Recent Analysis Showing $10.8 Billion in Advertisers...
TAG Study Conducted with 4A’s, ANA, and IAB Finds 92% Reduction in IVT-Related Losses in U.S. Last Year Because of...
Early results yield progress toward $22bn in programmatic efficiency gains
Annual TAG European Fraud Benchmark Report Finds TAG Certified Channel Inventory Increased by 77x in Last Six Years
Record 32 Companies Achieve “TAG Platinum” Status With Three or More Seals; 218 Companies Achieve at Least One TAG...
Partnerships with Leading Ad Tech Intermediaries Will Prevent Ad Dollars from Going to Pirate Websites Via Pre-Bid Exclusion
