March 20, 2023

Trustworthy Accountability Group Certifies Kroger's Retail Media for Best Practices in Fraud, Malware & Brand Safety

For the fourth year in a row, Kroger Precision Marketing-the retail media business of the Kroger Co. powered by 84.51°-is one of an elite group of media publishers to achieve platinum certification from the Trustworthy Accountability Group (TAG).

As the world's leading program to fight criminal activity and protect brand safety in digital advertising,the 700+ member TAG community includes the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG advances its mission by connecting industry leaders, analyzing threats, and sharing best practices worldwide.

"Kroger Precision Marketing has demonstrated its digital marketing leadership by achieving TAG's rigorous certifications in all three program areas: upholding brand safety, eliminating ad fraud, and combatting malware," said Mike Zaneis, CEO of TAG. "By implementing industry best practices across TAG's program areas, Kroger has shown its commitment to a safe, transparent, and crime-free digital advertising supply chain."

TAG Platinum Certification reflects how Kroger Precision Marketing is leading the way in retail media accountability through its ongoing dedication to transparency and responsibility. With more than 2,000 CPG brands as clients, KPM works to keep the highest safety standards in the media ecosystem.

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