The ad industry organization Trustworthy Accountability Group is launching a new anti-piracy initiative that will draw on information compiled by companies that aim to guard against malvertising.
The program, “Project Brand Integrity 2.0,” involves creating a new master list of sites suspected of hosting pirated material. That list will combine information originally compiled by anti-malware vendors and some of the individual ad-tech companies participating in the “threat exchange” anti-malvertising program -- including demand-side platforms, server-side platforms and exchanges.
Participating ad-tech companies will receive that master list, and then be able to evaluate the named sites and decide whether to exclude them from programmatic platforms.