TAG Study Conducted with 4A's, ANA, and IAB Finds 92% Reduction in IVT-Related Losses in U.S. Last Year Because of Industry's Anti-Fraud Actions.
The digital advertising industry’s concerted and collaborative anti-fraud efforts have dramatically reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion in U.S. display and video ad channels in 2023 — a 92% reduction over the losses that would have occurred without those industry standards in place.
Conducted by TAG in partnership with the 4A’s (American Association of Advertising Agencies), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), the 2024 US Ad Fraud Savings Report highlighted the significant and measurable impact of the industry’s anti-fraud initiatives.