IPA article
January 13, 2022
TAG TrustNet is a first-of-its-kind initiative that uses blockchain technology, specifically Distributed Ledger Technology (DLT) developed by Fiducia, to reconcile billions of advertising impressions in near real-time to improve transparency, accountability and efficiency.
Innovate UK is the national innovation agency that provides direct financial support and business advice to companies to de-risk their innovation journey, encourage private investment in innovation, and ultimately drive economic growth.
In awarding the grant, Innovate UK commented that TAG TrustNet represented one of the most advanced DLT innovation programmes across the UK economy and that it provides an exemplar for other sectors to learn from and follow.