There has never been more news at our fingertips, and it’s never been harder to establish which of it is true. Richard Reeves, MD of AOP, reviews the recent AOP CRUNCH event which looked at the challenges publishers face.

 From rage-baiting influencers spreading inflammatory content, to rival states undermining one another with disinformation campaigns, the information superhighway has become clogged by a pile-up of competing narratives. It’s no wonder so many people are deciding to disengage from news entirely.

In a series of presentations and panels moderated by Jules Kendrick, chief growth officer at TAG (the Trustworthy Accountability Group), the latest AOP CRUNCH (on 26th September) invited experts from across the media world to wrestle with how to rebuild trust and reward the organisations that cultivate it at a time when generative AI threatens to further unravel our shared sense of reality.