Campaign article
January 13, 2022
By: Shauna Lewis
The UK government has awarded a six-figure grant to TAG TrustNet to further its work of making digital advertising more transparent and efficient.
The IPA supported TAG TrustNet throughout the process and facilitated the conversations that resulted in the grant from Innovate UK.
TAG TrustNet is a global initiative launched by the Trustworthy Accountability Group. TAG was founded in 2018 by the US trade bodies Association of National Advertisers (ANA), the Association of American Advertising Agencies and the IAB, and merged with its UK counterpart (JICWEBS).