Media Post article
December 16, 2021
By: Joe Mandese
In another effort to promote transparency in the modern day media-buying process, the Association of National Advertisers (ANA) this morning announced a new initiative that will include an "in-depth study of the programmatic media-buying ecosystem.
"The effort, which will utilize a collaboration of three suppliers -- PwC, Kroll and the Trustworthy Accountability Group (TAG) TrustNet -- will take on a process that ANA CEO Bob Liodice characterized as "riddled with material issues, including a lack of transparency, fractured accountability, and mind-numbing complexity."