---
title: 404bot Underscores the Ever-Evolving Threat of Ad Fraud
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
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# [News](https://www.tagtoday.net/news)

 February 25, 2020

# 404bot Underscores the Ever-Evolving Threat of Ad Fraud

**ADWeek's **article  
February 25, 2020

 

"In 2019, digital ad spending tipped the scales at $333 billion globally and accounted for more than half of all media dollars for the first time. This year, it is expected to hit $385 billion, according to eMarketer. All of this makes it a prime target for fraudsters eager to siphon ad dollars from the industry while hiding in plain sight amid the complex ad-tech ecosystem."

 

[Read more...](https://www.adweek.com/programmatic/404bot-underscores-the-ever-evolving-threat-of-ad-fraud/)

 Topics: [News](https://www.tagtoday.net/news/topic/news)

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