The digital advertising industry’s collaborative anti-fraud efforts have reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion (€9.8bn) in US display and video ad channels in 2023 – a 92 per cent reduction over the losses that would have occurred without those industry standards in place.
Conducted by TAG in partnership with the 4A’s (American Association of Advertising Agencies) , Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), the 2024 US Ad Fraud Savings Report highlighted the significant and measurable impact of the industry’s anti-fraud initiatives.