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For years, fraud seemed like an inevitable part of every digital campaign.

With billions flowing through programmatic channels worldwide, the incentive for fraudsters to ply their craft was just too great.

Finally, the industry had enough. In 2014, the Trustworthy Accountability Group (TAG) was established to cultivate confidence and trust in digital advertising by facilitating collaboration among players across the supply chain to uphold quality and brand safety standards.

On June 21, TAG released its fifth consecutive fraud benchmark report for Europe, and for a fifth year in a row, IVT rates in TAG Certified Channels were below 1%.

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