As the media industry continues to evolve, 2024 became a pivotal year with the rise of AI integration, growing demands for media transparency and the development of new revenue strategies.

AAM is proud to collaborate with many industry associations. Looking ahead to 2025, we asked leaders from nine industry associations to share challenges and opportunities facing media in the new year including what issues will impact businesses and how the industry can reinforce trust in media.

Here is who we interviewed:

• Danielle Coffey, President & CEO, News/Media Alliance
• Katie Gavitt, Manager of Operations and Events, Green Sports Alliance
• John Osborn, USA-Director, Ad Net Zero
• Manuel Sala, President, International Federation of Audit Bureaux of Certification (IFABC)
• Tony Silber, Managing Director, SIIA Media
• Dean Ridings, CEO, America’s Newspapers
• Rebecca Rosenblum, Membership and Communications Manager, Magazines Canada
• Fran Wills, CEO, Local Media Consortium (LMC)
• Mike Zaneis, CEO, Trustworthy Accountability Group (TAG)

Read part 1 here

Read part 2 here