This is a TAG series where we talk to TAG Members and:
ANA's Bill Duggan sat down with TAG's Mike Zaneis to talk about the transparency work TAG TrustNet and ANA have partnered on for over 2 years. From MFAs, to the importance of SPP partnerships, to transparency benchmark and more, Bill and Mike highlights the key facts and findings that marketers should be aware of when it comes to making their ad spend work harder.
Media.net's McLeod Sims joins Todd Miller and V Goff-Yu to chat about Media.net's recent Certified Against Fraud success, Be Bold for Publishers and the importance of maintaining partnerships with key publishers.
Dave Byrne, a TAG Trust Champions 2024, sits down for a virtual chat with Jules Kendrick and V Goff-Yu. They talk about the importance of different brand safety conversation approaches, interrogating the brief, using brand safety as part of your growth strategy and advice on sharing a phone booth with one other person... DONT'!
TAG also welcomes Shawn Hawes to the team as TAG's Financial Controller. In this chat, Shawn shares her key message of ‘get involved in the community!’ to TAG Members, her love of animals and her favorite sandwich 🥪
TAG welcomes David Lu to the team as the VP Threat Intel. He joins V in a chat about what threat intelligence is, how it affects digital advertising and what his favorite form of potato is 🥔
GumGum's CEO, Phil Schraeder joins Jules on this week's Member Spotlight to talk about contextual targeting, brand safety and suitability in the context of this channel, importance of the TAG Community and Britney Spears... 💥
This week in the Member Spotlight chair is ABM's Cynthia Ramos! Cynthia and V talk about gaming advertising, the expanse of the mobile gaming market, newer pitfalls advertisers should be aware of when it comes to in-game advertising, the importance of brand safety measures in a new channel like gaming advertising and more!
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Nexxen's Karim Rayes has a chat with V's about potential threats in emerging channels, the different types of brand safety questions Nexxen receives from clients and which channels those questions are mainly targeted at. Karim also talks through Nexxen's vision on ensuring brand safety isn't compromised as the business expands.
Index Exchange's MD UK & IE, Sara Vincent joins Jules Kendrick's virtual room where they talk progression of transparency, why Index Exchange are TAG Leadership Council Members and the importance of having their global operations certified and not just at a local level.
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Kroger Precision Marketing's VP Media Ops, Christine Foster talks V through how everything KPM does in digital marketing is centered around the consumer and protecting the trust Kroger has built with their consumers.
In this episode, Magna's Erika Foster and TAG's Vanessa Goff-Yu talk about what brand and marketers' tend to look for in brand safety parameters for their campaigns, regional differences (specifically in EMEA) on brand safety needs and more!
