TAG Inventory Quality Guidelines (IQG) Compliant Companies

TAG Inventory Quality Guidelines (IQG) Compliant Companies

These companies voluntarily agree to be certified against IQG guidelines, providing greater brand safety assurances that ads will not appear next to content that they decide is inappropriate. For more information on the Trustworthy Accountability Group (TAG) Inventory Quality Guidelines, which were created by the IAB as the Quality Assurance Guidelines and subsequently transferred to TAG, click here.

Certification can be obtained at two different tiers: self-certification and independent validation certification. A company has the option to choose one tier or the other. The selected method is recorded and displayed on the TAG website below and a different logo is issued to those obtaining the independent validation certification to indicate their higher level of certification.

The following companies are certified under the TAG Inventory Quality Guidelines 2.0 Initiative:

Tier One
AppNexus – Audited by BPA Worldwide
engage:BDR – Audited by BPA Worldwide
GumGum – Audited by BPA Worldwide
Open X – Audited by BPA Worldwide
sovrn – Audited by BPA Worldwide
Unruly – Audited by BPA Worldwide

Tier Two
Amobee
AOL
Canoe Ventures
Conversant Media
Exponential
Gamut
Goodway Group
Index Exchange (formerly Casale Media)
LKQD
Netmining
RadiumOne
RhythmOne
Rocket Fuel
SpotX
Tremor Video
TubeMogul
Vibrant Media
Videology
Yahoo!