• Summary

• Full Report

• Press Release

Summary

For the fourth consecutive year, IVT rates in TAG–Certified Channels (TCC) remain below 1%. Compared to 2017, TCC inventory has grown by 114 times, meaning there are more ad fraud free inventory available than ever before. Whilst agencies recognise the positive progress in the industry's battle against IVT, they also reminded us of the need for continued vigilance to maintain the hard-fought gains

Full Report

To download the full 2024 US Fraud Benchmark Report, click below. 

Press Release

To read the full press release, click below.