Conducted by The 614 Group, the third-annual TAG Asia Pacific Fraud Snapshot found a 0.37% percent rate for invalid traffic in TAG Certified channels where multiple entities involved in the transaction – such as the media agency, buy-side platform, sell-side platform, and/or publisher – have achieved the TAG Certified Against Fraud Seal. In Non-Certified Channels, the rate was more than 2.5 times higher. 

“Ad fraud criminals search for weaknesses in the supply chain to exploit, so our industry’s continued success in fighting fraud depends on broad participation by companies around the world at every step in those ad transactions,” said Nick Stringer, TAG’s VP Global Engagement and Operations. “This study shows once again that – because having multiple TAG Certified participants in a transaction safeguards ad spend from fraud so effectively – every company that earns the TAG Certified Against Fraud Seal effectively reduces fraud for both their customers and their supply chain partners, thus ensuring broader protection across the industry.”

The 614 Group study measured invalid traffic (IVT) rates in TAG Certified Channels by analyzing 158 billion ad impressions from January to December 2021 from three of the largest advertising agency holding companies across Australia, India, Indonesia, Japan, New Zealand, Singapore, Thailand, and Vietnam. The number of impressions measured increased nearly 59% from the 99.7 billion measured in 2021.

Download the full "TAG Fraud Snapshot: Asia Pacific" report

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