TAG “Certified Against Fraud” Compliant Companies

TAG “Certified Against Fraud” Compliant Companies

The companies listed have been awarded the TAGCertified Against FraudSeal.

Companies that are shown to abide by the Certified Against Fraud Guidelines receive theCertified Against FraudSeal and can use the seal to publicly communicate their commitment to combatting fraudulent nonhuman traffic in the digital advertising supply chain.


Company Certification Type Certification Category
Amobee Self-Attestation Buyer
Comscore Self-Attestation Measurement Service
DoubleVerify Self-Attestation Measurement Service
Dstillery Self-Attestation Buyer
Forensiq Independent Validation Fraud Detection Vendor
Google Self-Attestation Intermediary
WPP’s GroupM Self-Attestation Buyer / Intermediary
Horizon Media Self-Attestation Buyer
Integral Ad Science Self-Attestation Fraud Detection Vendor
Interpublic Group Self-Attestation Buyer
LKQD Independent Validation Intermediary
MediaBrix/Receptiv Self-Attestation Direct Seller/Intermediary
Moat Self-Attestation Measurement Service
Omnicom Group Self-Attestation Buyer
OpenX Technologies, Inc. Independent Validation Intermediary
ProData Media Self-Attestation Intermediary
Publicis Groupe Self-Attestation Buyer
Publishers Clearing House Independent Validation Direct Seller
Rocket Fuel Inc. Self-Attestation Buyer
Sociomantic Labs Independent Validation Intermediary
Sovrn Independent Validation Intermediary
Verta Media Self-Attestation Intermediary
White Ops, Inc. Self-Attestation Fraud Detection Vendor



Companies across the digital advertising supply chain are eligible to achieve the “Certified Against Fraud” seal.  The certification includes distinct requirements for buyers, direct sellers, fraud vendors and intermediaries:



(Purchases Media)

Direct Seller

(Sells Inventory Directly)

Fraud Detection Vendor / Measurement Service


(Buys or sells inventory indirectly)

Complete TAG Registration.

Have a designated TAG compliance officer

Comply with MRC IVT Guidelines*

Employ Domain list filtering

Employ Data Center IP list filtering

Comply with Publisher Sourcing Disclosure Requirements

Implement the Payment ID Protocol.


To learn how your company can join the fight against ad fraud, please visit our Application for the Certified Against Fraud Seal page.

* In order to achieve theCertified Against FraudSeal, TAG requires that a company must comply with the MRC IVT Guidelines for all inventory with the exceptions of mobile and social inventory. This requirement will be expanded to cover mobile and social inventory in future iterations of the TAG Certified Against Fraud Guidelines, as the marketplace evolves to allow fraud filtering and measurement in those environments.