Press Releases

TAG Brings Ad Leaders Together To Launch War On Digital Ad Fraud

New Two-Part “Verified by TAG” Initiative Includes TAG Registry (Available Today) to Identify Responsible Ad Providers

Read More

GroupM Requires Partners to use TAG-Certified Anti-Piracy Services

World’s Largest Media Investment Group Drives Greater Integrity and Brand Safety in Digital Advertising September 23,

Read More

Trustworthy Accountability Group (TAG) and Digital Ad Leaders Announce New Program to Block Fraudulent Data Center Traffic

Google Shares Internal Data Center Intelligence to Seed Collaborative Effort; New Program Complements TAG Fraud Threat

Read More

Mike Zaneis to Become Permanent President & CEO of Trustworthy Accountability Group

Current IAB EVP and General Counsel Moving to Full-Time Position Helming Cross-Industry Initiative to Improve Digital

Read More

Industry Program To Identify Fraudulent Traffic In The Digital Supply Chain

TAG “Fraud Threat List” Identifies Known Sources of Bot Traffic; Pilot Program Underway with Broader Deployment

Read More

Trustworthy Accountability Group (TAG) Announces Board Of Directors

Trustworthy Accountability Group (TAG) Announces Board Of Directors, Including Leaders From AOL, Colgate, Facebook, Google, McDonald’s,

Read More

Advertising Industry Launches Initiative to Protect Brands Against Piracy Websites

Trustworthy Accountability Group Launches Anti-Piracy Program as First Part of Campaign Against Click Fraud, Malware, Lack

Read More

ANA/White Ops Study Reveals Extent of Advertising Bot Fraud

Open Consortium Will Create Scalable, Innovative Industry Standards & Solutions for the Global Digital Media and Marketing Industries

Read More

Linda Woolley Tapped To Head Ad Industry Anti-Fraud Program

Will Leverage Extensive Self-Regulatory Experience to Oversee Launch of ANA-4A’s-IAB Compliance Organization to Combat Ad Fraud, Malware, & Piracy

Read More

4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy

New Collaborative Initiative To Build a Trustworthy Supply Chain, Encouraging Marketers and Media Buyers To Further Invest in Interactive Marketing

Read More