November 2024

• Training for Keyword Exclusion List
• Member Spotlight with ANA's Bill Duggan
• Watch Todd's Afterparty
• One More Thing

TAG and BSI Release Training Module for TAG Keyword Exclusion List

TAG and the Brand Safety Institute (BSI) have partnered to develop a new training course to educate their communities about how to use TAG’s Keyword Exclusion List Toolset (KELT) and integrate it effectively into their brand safety programs. 

In a blog announcing the KELT training module, BSI explained, “To help companies make sure their blocklists are nuanced, collaborative, customized, targeted, and adaptable, TAG and the members of the TAG Community created the Keyword Exclusion List Toolset (KELT) earlier this year. This toolset aims to update the traditional clumsy exclusion list by creating a dynamic and effective approach that maintains the balance between monetizing legitimate content and avoiding harmful content.”

The training module includes tools and best practices designed to help companies use keyword exclusion lists effectively as part of their media advertising strategies, and it’s designed to give executives the information they need to transform their keyword exclusion lists from clumsy and blunt instruments into precision and highly-targeted tools for brand safety.

The module covers three key areas:

• The problem with traditional blocklists: Users will get a brief history of the beginnings of the block list,  how the tool typically worked, how the industry has been using them and the negative effects that content creators and advertisers have experienced so far.
• Unlocking TAG’s KELT: This module will help users understand how to keep your tools sharp and your lists even sharper! Users go through a deep dive of the tools and techniques that will enable smarter and more dynamic effective lists.
• TAG's Best Practices for Keyword Exclusion: The module will also help you stay dialed in with your keyword strategy. TAG’s Best Practices Guide will help grow and increase campaign effectiveness by staying on top of their keyword exclusion strategies.

The TAG/BSI training module is available free-of-charge at https://learning.brandsafetyinstitute.com/product/keyword-exclusion-list-best-practices.

Getting Transparent with ANA’s Bill Duggins on TAG’s Member Spotlight

ANA's Bill Duggan sat down with TAG's Mike Zaneis to talk about the transparency work TAG TrustNet and ANA have partnered on for over two years. From MFAs, to the importance of SPP partnerships, to the transparency benchmark and more, Bill and Mike highlights the key facts and findings that marketers should be aware of when it comes to making their ad spend work harder. Watch their conversation here.

It’s almost time for 2025 Recertification! Watch Todd’s “State of the Fight” After Party to Learn More About the Process and Deadlines

TAG’s 2025 recertification process is coming soon, so it’s time to start getting ready. Recertification begins on January 1st and ends January 31st. All supporting documents and evidence must be submitted via the TAG member portal.

For more information about program changes and the recertification process, watch Todd’s “State of the Fight” After Party here. Members with any questions or problems can reach out to at info@tagtoday.com. 

Keep Up-To-Date With The Working Group Brief

TAG's working groups are a crucial source point of conversation and collaboration for digital advertising. Make sure you stay up to date with the latest progress and developments with the Workin Group Brief. 

Read the latest Working Group Brief 👉 tagtoday.net/working-groups

Leverage TAG Research into Your Everyday!

From APAC Fraud Snapshot reports, to UK Brand Safety Consumer reports, to Best Practices whitepapers, TAG's research is here to support our member's day-to-day compliance as well as strategic planning. 

Visit our Data and Insight page 👉 tagtoday.net/insights

Let's Make Some Noise Together 🤝

We love it when TAG members highlight our work together to fight digital ad crime and improve transparency. Please send any TAG-related press releases, blogs, or other announcements to Andrew Weinstein at andrewwstn@gmail.com for review before release.