In this month's newsletter:
TAG Welcomes Two New Members to the Team!
David Lu, TAG’s new VP, Threat Intelligence joins TAG after working at the UK’s National Cyber Security Centre (NCSC) and its predecessor, CESG, for more than 15 years, with secondments to the US Cybersecurity and Infrastructure Security Agency (CISA) and private sector companies. His roles have included: cryptography, vulnerability analysis, international standards, authoring cybersecurity guidance, and technical governance.
In this Team Spotlight, David spoke with Vanessa Goff-Yu about his work at NCSC, his vision to continue building the existing threat intelligence culture within the TAG community, his efforts to enhance threat intelligence with better data and information and more. Dave also gave us a brief look into his Fantasy Football antics!
Link to the talk David mentioned: Blackhat: Harm Reduction: A Framework for Effective & Compassionate Security Guidance
Shawn brings more than 30 years of finance management across a wide range of organizations to her new role as TAG’s Finance Controller.
Shawn brought a key message to TAG Members in this Team Spotlight with Vanessa, which was ‘get involved in the community!’. As a lifelong animal lover, Shawn shared her experience as a member of a veterinarian trade organization, and she noted she found the most value in membership through the networking opportunities, events attendance, and getting involved with the member community programs. So make sure you have your ticket for State of the Fight booked to avoid FOMO!
Speaker update!
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Kinesso’s Dave Byrne - Be Bold For Publishers
The 2023 TAG Trust Champion will be taking the stage to talk about the work the community has done to address some of the brand safety challenges the industry faced, including the legacy obstacle of the static keyword block list, as well as newer AI-generated content concerns.
Jounce Media’s Chris Kane - Ad Fraud: The Next Chapter
Chris will be part of a lively session, together with TAG’s Mike Zaneis and the State of the Fight audience, discussing the big topic of ad fraud and where the industry stands with traditional definitions of ‘IVT’ and ‘advertising fraud.
SXM’s Brendan Kelly - Do New Channels Mean New Challenges?
Brendan will be part of a dynamic panel talking about how the industry has historically worked together to identify if there are any brand safety challenges in new and emerging channels and the solutions the TAG Community have produced to overcome these problems.
The password to access the page will be in the latest TAG Today in member's inboxes. Be on the look out!
Team TAG are always looking to connect with the TAG Community wherever they are!
In the coming months, you can find us at:
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Advertising Week NYC (October 7th-10th) |
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Brand Safety Summit (October 29th-30th) |
If you're going to be there and want to connect with us over a beverage, then reach out to us below!
Keep Up-To-Date With The Working Group Brief
TAG's working groups are a crucial source point of conversation and collaboration across the whole of digital advertising. Make sure you stay up to date with the latest progress and developments with the Workin Group Brief.
Read the latest Working Group Brief 👉 tagtoday.net/working-groups
Leverage TAG Research into Your Everyday!
From APAC Fraud Snapshot reports, to UK Brand Safety Consumer reports, to Best Practices whitepapers, TAG's research is here to support our member's day-to-day compliance as well as strategic planning.
Visit our Data and Insight page 👉 tagtoday.net/insights
Let's Make Some Noise Together 🤝
We love it when TAG members highlight our work together to fight digital ad crime and improve transparency. Please send any TAG-related press releases, blogs, or other announcements to Andrew Weinstein at andrewwstn@gmail.com for review before release.
Topics: Blog
