Record 326 TAG Seals Awarded Across TAG’s Programs; New Record of 34 Companies Achieve “TAG Platinum” Status With Three or More Seals WASHINGTON, DC – March 6, 2025 – TAG (Trustworthy Accountability...Read more

First-of-Its-Kind Analysis Quantifies Effectiveness of TAG Programs and Impact in Strengthening Digital Ad Supply Chain Washington, DC – January 30, 2025 –TAG (Trustworthy Accountability Group), the...Read more

Report provides a unified measurement framework to the programmatic advertising industry Study finds 7.9pp improvement of ad spend efficiency. Yet less than half of spend reaches consumers. NEW YORK...Read more

TAG Annual US Fraud Report Shows Continued Low Fraud, Reinforces Recent Analysis Showing $10.8 Billion in Advertisers Savings from Industry Fraud Programs Washington, DC – October 29, 2024 – The...Read more