TAG Anti-Malware Working Group

Mission

Malware delivered through the advertising ecosystem degrades overall trust in the system by generating a poor consumer experience. Additionally, malware infected machines attack the advertising ecosystem in order to generate money for fraudsters. Because each participant in the ecosystem has visibility into only their subset of the problem, preventing the delivery of malware overall is challenging, resulting in continued attacks on consumers through the various uncoordinated parts of the system.

Establishing a method for coordinating the industry in its defense against malware peddlers is a priority for TAG. By defining a process for sharing information about malware in a manner that is trustworthy, legal, and consumer friendly, TAG can help the industry with a foundation to build a common and effective response to these attackers, thereby safeguarding the consumer from malware.

 

Leadership


John Murphy, OpenX, Co-Chair
Steve Truxal, AppNexus, Co-Chair
Jennifer Derke, IAB Tech Lab, Primary Liaison
Mike Zanies, Staff Liaison
Jamie O’Donnell, Staff Liaison

Participants


Saurabh Bajaj, Neustar
Amin Bandeali, Pixalate
Tal Baron, DataXu
Jeff Barry, Sovrn
Michelle Beehler, Sovrn
Gene Bonannella, BrightRoll
Brian Buttray, Rubicon Project
Alex Calic, The Media Trust Company
Jeetu Chawla, Complex Media
John Clyman, Rubicon Project
Chuck Correll, Equinix
Pavel Cuchriajev, Adform
Ethan Davidoff, RiskIQ
Ted Dhanik, engage:BDR
Edgaras Dunajevas, Adform
Albana Gashi, Media Rating Council
Sydney Goldman, engage:BDR
Kim Gonzales, BrightRoll
Teg Grenager, Adap.tv
Steve Guenther, Alliance for Audited Media (AAM)
Rahul Gupta, PubMatic
Tali Hollander, HIRO-Media
David Jacobs, AOL Platforms
Saif Jafri, Yahoo
Ash Kalb, White Ops
Alex Kelleher, Magnetic
Walter Knapp, Sovrn
Danielle Koffler, Sovrn
Robert Konkos, IRI
Brian Kroski, American Media, Inc.
Nicole Kuntz, White Ops
Ari Levenfeld, Rocket Fuel
Jacob LeWinter, Rocket Fuel
Bret Lowery, Yahoo
Louis-David Mangin, ClarityAd
Ajay Luke, Adsiduous Media
Elias Manousos, RiskIQ
Bennet Manuel, Yahoo
Natrian Maxwell, Turn Inc.
Todd Miller, RhythmOne
Ehsan Mokhrari, Sentrant Security
Dan Mosher, BrightRoll
John Murphy, OpenX
Alex Myers, SpotX
Jalal Nasir, Pixalate
Chris Olson, The Media Trust Company
Pratibha Pandit, YuMe
Ron Pinell, Media Rating Council
Andreas Piras, Microsoft Advertising
Mike Pisula, Xaxis
Khalid Razzaq, Pixalate
Ross Reynolds, RiskIQ
Jess Richardson, RadiumOne
Neal Richter, Rubicon Project
Steve Rosenblum, IAB Canada
Albert Roux, Microsoft Advertising
Dan Rua, Admiral
George Salem, Google
Maahir Shah, MediaMath
Amber Schmidt, engage:BDR
Maahir Shah, MediaMath
Barak Shein, Microsoft Advertising
Shyam Sheth, Google
Amnon Siev, GeoEdge
Tobias Silber, GeoEdge
Kyle Smith, Adversal.com
Scott Spencer, Google
Steve Sullivan, Index Exchange
Ryan Talabis, zVelo
Lori Tavoularis, Tronc
Greg Taylor, Alliance for Audited Media (AAM)
Nick Terlizzi, Ernst & Young
Steven Truxal, AppNexus
Patrick Wyatt, Criteo

Member Companies


Adap.tv
Adform
Admiral
Adsiduous Media
Adversal.com
Alliance for Audited Media (AAM)
American Media, Inc.
AOL Platforms
AppNexus
BrightRoll
ClarityAd
Complex Media
Criteo
DataXu
engage:BDR
Equinix
Ernst & Young
GeoEdge
Google
HIRO-Media
IAB
IAB Canada
Index Exchange
IRI
Magnetic
Media Rating Council
Microsoft Advertising
Neustar
OpenX
Pixalate
PubMatic
RadiumOne
RhythmOne
RiskIQ
Rocket Fuel
Rubicon Project
Sentrant Security
Sovrn
SpotX
The Media Trust Company
Tronc
Turn Inc.
White Ops
Xaxis
Yahoo
YuMe
zVelo

 

Current Work

TAG’s Anti-Malware Working Group seeks to define a process for sharing information about malware through a “hub” in a manner that is responsible, legal and consumer friendly. We are also focused on developing security principles to help companies detect malware attacks on their sites, partnering with law enforcement to support investigations and prosecution of criminal activity, and educating consumers.

 

Meeting Schedule

To view the Anti-Malware Working Group’s meeting schedule, click here.

 

Resources

 

To Join

To join TAG’s Anti-Malware Working Group, please review the TAG Intellectual Property Rights and Anti-Trust Policies and sign the Acknowledgment form before sending it via email info@tagtoday.net. You will receive an email confirming your participation.