The TAG Inventory Quality Guidelines (IQG) Program promotes the flow of advertising budgets into digital advertising with industry regulation that offers a framework for brand safety.
The mission of the IQG Program is to reduce friction and foster an environment of trust in the marketplace by providing clear, common language that describes characteristics of advertising inventory and transactions across the advertising value chain.
The goals of the IQG Program are to:
- Support the information needs of advertising buyers
- Define a common framework of disclosures that sellers can use across the industry
- Offer clear language that enables buyers to make informed decisions
- Review compliance and facilitate the resolution of disputes and complaints
Please note that for simplicity, the acronym IQG is used throughout the document to refer to both the Guidelines and the Program.
For more information about the IQG, please email firstname.lastname@example.org.
The most recent version of the Inventory Quality Guidelines (Version 2.2) can be downloaded here.
(Note: TAG’s Inventory Quality Guidelines (IQG) were originally developed by IAB as the Quality Assurance Guidelines and subsequently transferred to TAG.)