Anti-Piracy Program Application

Anti-Piracy Program Application

Apply for the TAG “Certified Against Piracy” Seal

TAG launched its Brand Integrity Program Against Piracy (Anti-Piracy Program) to help advertisers and ad agencies avoid damage to their brands from ad placement on websites and other media properties that facilitate the distribution of pirated content and counterfeit products. This voluntary initiative helps marketers identify sites that present an unacceptable risk of misappropriating copyrighted content and selling counterfeit goods, and it will help them remove those sites from their advertising distribution chain.

TAG works with authorized independent third-party validators to certify advertising technology companies as Digital Advertising Assurance Providers (DAAPs) that provide other advertising companies with tools to limit their exposure to undesirable websites or other properties.

Companies interesting in obtaining the Certified Against Piracy Seal should follow these steps:

 

Advertisers and Agencies: Take the Anti-Piracy Pledge

Advertisers and agencies can ensure that their advertising content always carries the TAG “Certified Against Piracy” Seal by taking these steps:

  1. Take the Anti-Piracy Pledge, showing a commitment to fighting piracy simply by emailing Juliette at juliette@tagtoday.net indicating your company’s intention to take the Pledge.
  1. Register with TAG and submit the registration fee of $10,000.
  1. Ensure that your ad content always carries the TAG “Certified Against Piracy” Seal. This can be done in several ways outlined in the Anti-Piracy Pledge.

 

Become a Self-Attested DAAP

Companies that provide services that prevent their own advertising from running on sites associated with the distribution of pirated content or the illegal dissemination of counterfeit goods can apply to be Self-Attested DAAPs. Companies that wish to receive a TAG “Certified Against Piracy” Seal as a Self-Attesting DAAP should follow procedures set forth below and read the TAG Implementation Guidelines.

  • Complete and return to the TAG the Self-Attestation Checklist and supporting materials for the Core Criteria for which the Self-Attesting DAAP is seeking to be recognized.
  • Note: Entities are not expected to submit specific evidence of methodology which discloses proprietary information, but should submit an overview and summary of such methodology and include enough detail to allow TAG to assess the adequacy of the SA’s procedures.
  • Once TAG has approved the submitted Self-Attestation Checklist and supporting materials, the entity should submit a payment of the $10,000 fee for use of the TAG “Certified Against Piracy” Seal.
  • Following receipt of the seal fee, TAG will provide the entity the TAG “Certified Against Piracy” Seal assets for use solely by that entity.

 

Become a Validated DAAP

Companies that can provide other advertising companies with tools to limit their exposure to undesirable websites or other properties can submit to an audit by a TAG Approved Validator in order to become a Validated DAAP. Companies that wish to receive a TAG “Certified Against Piracy” Seal as a Validated DAAP should follow procedures set forth below and read the TAG Implementation Guidelines.

  1. Register with TAG and submit the registration fee of $10,000.
  1. TAG will direct you to the independent third-party Validators authorized to certify advertising technology companies as Validated DAAPs. Companies may choose to work with any one of the authorized Validators.  That validator will outline its full audit process, including any related fees.
  1. The authorized Validator will notify TAG when the company has been approved as a Validated DAAP.
  1. Submit a payment to TAG of $10,000 fee for use of the TAG “Certified Against Piracy” Seal.
  1. Following receipt of the seal fee, TAG will provide the TAG “Certified Against Piracy” Seal assets to the validated DAAP for use solely by that entity.

 

Resources

Still Have Questions?

Reach out to TAG with your questions at info@tagtoday.net.